From Crackers to “Kookies,” a fun brand expansion is a sweet way to keep consumers satisfied. It’s also a perfect steppingstone into Mary’s Gone Crackers’ inaugural year with Honey Saves Hives. The brand offers organic, gluten-free and non-GMO savory crackers, as well as a nod to consumers with a sweet tooth: plant-based Kookies graham-style snacks.
Mary’s Gone Kookies’ three varieties — Honey, Chocolate and Cinnamon — are all sweetened with honey and inspired by the consumer trend of mixing a nostalgic favorite childhood treat — the graham cracker — with the flavor of a classic dessert — the cookie — into a brand new product.
“Honey provides a great balance of flavor — it’s the main ingredient in the Honey variety and enhances the cinnamon and chocolate flavors. Honey is slightly sweeter than sucrose so a little goes a long way. Honey is all natural as well, which is something consumers can feel good about and what they seek. Consumers seek ingredients they can easily recognize. We believe honey is one of the most recognized sweeteners around,” Carla King, senior marketing manager says.
In addition to making a sweet treat, Mary’s Gone Crackers also is committed to making a sweet difference and has partnered with the SAVE the BEE initiative to protect our favorite pollinators: the honey bee.
“Mary’s Gone Crackers is passionate about making better-for-you food products that nourish the body and mind,” King says. “It’s our mission to create lasting connections between people, quality products and a healthier planet. Mary’s Gone Crackers knows that saving the bee is key to sustaining our planet.”
Mary’s Gone Crackers believes in doing its part to make the world a better place, and the National Honey Board is thrilled to have the company on board for Honey Saves Hives.